Our Values
Our Values guide us in how we do business, how we serve our customers, and how we work together - it's who we are and a principle of every action we take.
Optimism
An optimistic mindset is a driver of positive change
Without optimism, people worry about life, businesses don’t get created, investments and loans are withheld, talented people don’t get hired and good ideas wither on the vine. In our view, optimism is about focusing on opportunities, not problems. In our pursuit of creating a brighter future, an optimistic mindset that inspires confidence and progressive behavior is essential.
Caring
Caring is about doing good
Caring is about the desire to make a positive difference in the lives of our customers, partners, colleagues and the world we live in – and considering their perspectives in everything we do.
Going the extra mile, not because we have to – but because it feels right and because we care.
Reliability
Trust can‘t be bought, only earned
Reliability means being honest and transparent. For us, reliability is about delivering on the promises we have made.
We have been a reliable company to our customers, employees, business partners, shareholders and society, even during turbulent times, like wars or financial crisis. And our intent
Determination
The difference between the impossible and the possible is our determination
For us determination is about never giving up on our quest towards a brighter future. Even if it gets tough.
Determination is about long- term success over short term gains and a commitment towards doing the right thing – even if it comes with a cost.
As part of our determination, we choose action over words any time, because only actions make a real difference.
Togetherness
We can only create a brighter future by working together
Togetherness is about acknowledging that none of us can have a bigger impact than all of us together.
For us, togetherness is not thinking less of ourselves, but about thinking of ourselves less.*
This means growing a wider, more diverse community where we all feel we belong. This goes for our community of colleagues, partners, customers and the world.
*based on“ Humility is not thinking less of yourself, it's thinking of yourself less.”
by Rick Warren
Forward-thinking
The only constant is change
Today’s world is characterized by constant change at an immense speed. In this context, forward-thinking is about embracing the future and any changes we encounter.
Being forward-thinking is about investing in understanding and anticipating future risks and the future needs of our customers, partners, colleagues and society.
For us, forward-thinking is about continuously looking for opportunities and ideas to innovate and transform. After all, we want to be the disruptor in the industry, not the disrupted.