Zurich Cover‑More announces new leadership team for travel business in Asia
Singapore, 25 February 2026 - Zurich CoverMore, one of the world’s largest travel insurance and assistance providers and part of Zurich Insurance Group, today announced the appointment of Jon Ford as Head of Asia and Tricia Lim as Head of Commercial Operations and Delivery, Asia.
Jon Ford, who is currently Head of Partnerships for Zurich APAC, will retain his existing role while taking on the additional responsibilities of leading the Asia travel division for Zurich Cover-More. Based in Singapore, he will work with Matthew Reilly, Chief Operating Officer, Zurich APAC, and Donna Dorairajoo, Head of International, Zurich CoverMore.
With more than 25 years of global business experience, Mr Ford has held leadership roles across insurance, technology and consulting. He will lead Zurich CoverMore’s sustainable growth agenda and partnership development across key Asian markets.
Previously, Mr Ford was Vice President & Regional Head of Partnership Distribution with Chubb in Asia Pacific and, prior to that, led strategic regional partnerships for Accenture and Navitaire across Asia Pacific. He has worked with Zurich APAC since 2022.
New Head of Commercial Operations and Delivery, Asia, Tricia Lim, will work with Jon Ford to grow Zurich Cover-More’s travel business in the Asia region. She has more than 20 years’ experience in the insurance and travel industry and has been with Travel Guard in Asia for the past two-plus years.
In this role, Tricia will take on expanded responsibilities, focusing on operational excellence, regulatory compliance, and platform and partnerships delivery across the region. She will ensure the maintenance of high standards of customer service and business continuity, and the sustainable scaling of operations for future growth.
These appointments reflect Zurich Cover-More’s commitment to growing the group’s travel business in the Asia region and comes after the establishment of Zurich Cover-More as Zurich Group’s global travel business in late 2024 following Zurich’s acquisition of AIG’s Travel Guard business.
For further information, please contact:
Ben Evetts
Head of Communications & Marketing, Zurich APAC
ben.evetts@zurich.com.sg
Zurich Cover-More is one of the world’s largest travel insurance and assistance providers and part of Zurich Insurance Group, a leading multi-line insurer. We stand for more care, more cover, for all, and we look after millions of the world’s travelers every year, making sure we are there every step of their journey. Our family of customer-facing brands include Travel Guard, Cover-More Travel Insurance, Travelex Insurance, Universal Assistance, World Travel Protection, Freely and Blue Insurance. We are a connected and caring workforce of more than 3000 employees with teams in North America, Europe, Latin America and Asia Pacific. Zurich Cover-More has thousands of distribution partners around the world including airlines, global travel companies, leading retailers, major banks and credit card providers. Further information is available at www.zurich.com/zurich-cover-more
Zurich Insurance Group (Zurich) is a leading global multi-line insurer founded more than 150 years ago, which has grown into a business serving more than 82 million customers in more than 200 countries and territories, while delivering industry-leading total shareholder returns.
Reflecting its purpose to ‘create a brighter future together,’ Zurich offers protection services that go beyond traditional insurance, to support its customers in building resilience. Since 2020, the Zurich Forest project has been supporting reforestation and biodiversity restoration in Brazil’s Atlantic Forest.
The Group has more than 65,000 employees and is headquartered in Zurich, Switzerland. Zurich Insurance Group Ltd (ZURN) is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information is available at www.zurich.com.